At TA, startups receive these resources:
TA partners are leading experts from various fields and regions with comprehensive experience and achievements in areas including entrepreneurship, industry, markets, accounting, law, branding, media, marketing, financing, and market listing and public issuance of shares. Most partners are entrepreneurs themselves, and more than half have abundant experience in capital markets, having assisted thousands of companies in more than dozen countries with their financing, IPO, or business/investor relations. We have seen countless cases and know who is more likely to succeed. When a startup is selected by TA, we believe in the definite potential to join the club of listed companies or to become a major acquisition in the future. Because of this, TA partners will spare no effort and utilize all available resources to help the founders achieve their goals.
There are more than 300 mentors available at TA, including successful entrepreneurs, industry experts, CFOs, and IROs. Together they provide the highest level of dual-track business and financial counseling. An important reason why startups often fail to raise sufficient funds is that they do not produce financial models, or do so with vague assumptions or unreasonable inputs, and so cannot effectively communicate with investors the likelihood for sustainable execution. Because of this, industry and finance experts serve as co-mentors; the former assist the startup in creating innovative products and business models that are competitive and scalable, while the latter help them do financial models and estimates so they can learn to use the language of capital markets to communicate with investors.
Duration: 3~6 months
Mentoring: Contents include business model optimization, product-market fit, marketing, branding, finance, legal, capital markets, pitch deck, media relations, and personal image provided by TA partners and industry experts. There are many pitfalls on the road to success, and we ourselves have paid a lot for what have too often been extremely painful lessons. In addition to the so-called basic entrepreneurial skills, we focus more on sharing the experience of failure, saving founders from some of their own costly mistakes.
Office hours: Detailed discussions of the appointments for TA partner time will take place during meetings with the teams, as well as providing feedback and recommendations. Depending on the topic, partners may invite mentors and related experts to participate.
Due Day: Founders present their pitch deck and product in brief to selected group of entrepreneurs, corporate managers, CFOs, IROs and analysts, then answer their questions as a simulated investor pitch.
Seed capital: USD30,000 for 10% stake; or, USD18,000 for 6% stake.
Investor Day: An exclusive Investor Day will be held for each TA startup (30-min presentation, 60-min Q&A), founders provide briefs and demos to a carefully selected group of investors. After the Investor Day, we match interested investors with the startups and arrange follow-up meetings, allowing them to finish next round financing in the shortest possible time.
Demo Day: Although "Demo Day" is not the focus of our program, we will hold it once every year and invite investors, corporate managers, journalists and people in the startup ecosystem to participate.
Fund-raising plan: Relying on our wealth of global experience, we help startups in all stages of development obtain the necessary funds and a reasonable valuation. From the angel round straight through Series A, B, C, and so on all the way to their IPO, we provide a complete plan to continually create shareholder value.
Through TA's management team, mentors, and its global partner network, we link together the Americas, Europe, Asia and other markets around the world. This provides startups with access to essential resources relating to market intelligence, product testing and even sales channels.
While we do not require founders to work in the TA premises, if a startup requires this we can assist in applying for office space. However, the availability is not guaranteed.
We can refer professional firms to startup founders regarding registration of domestic and foreign companies, accounting, trademarks, legal advice, etc.. The relevant professional fees are the responsibility of the startups.